Experiential Marketing 101

One of the fastest forms of marketing that exists today is Experiential Marketing. With customers being able to control much of the buying process of products and services, it is vital for companies to connect with their audience, allowing them to experience the product or service in a tangible, unique, and memorable way.

Some of the largest brands in the world including Porsche, Nike, Coca-Cola, and the United States Army use Experiential Marketing to execute live demonstrations and test drives to increase brand awareness, and sales, and provide consumers with an unforgettable experience.

Experiential Marketing 101 was written to educate and expose readers to the Experiential Marketing Industry. Known as a non-traditional avenue of marketing, Experiential Marketing gives brands the opportunity to create memorable experiences and build brand loyalty amongst consumers.

An Experiential Marketing Professional (EXP) aids in bridging the gap between brands and consumers, executing events for brands and Experiential Marketing agencies daily.

Throughout this book, author Jae Davis sheds light on her journey as an EXP and provides readers with insight into every facet of Experiential Marketing.  Author Jae Davis brings you on the exciting journey of what it takes to begin, maintain, and excel as an Experiential Marketing Professional (EXP).